The heart of a community care in their hospitals is more reliable. Similarly, the blood entering and leaving the heart, its message must go out in the community hospital-based marketing initiatives for new patients in the hospital for treatment. By this I mean that the marketing efforts of a hospital should focus not only on drawing patients in their facilities with posters and magazine ads, but beyond the basic marketing efforts and communityProvides medical screening events. In my experience working with one of the best hospitals in the South, I have discovered a system of effective coordination for the health of the community free of projections that a significant increase in the volume of the patient the hospital. What I discovered is a concept, and I'll explain the most effective way to develop your program of screenings in the community to become an important source of revenue for the hospital, and build long-termpatient loyalty.
In my experience working with a hospital in the south, who coordinated a community outreach program that offers free trials of ECG. These tests were taken at community events free and were later confirmed as normal, upper limit of normal in the clinical database of hospital and stored as baselines for each of the patients who participated in community events . To notify participants of their results by mail, participants received a copy of your electrocardiogram confirmedcould be kept on file. The ECG program and increased volume represented $ 6 million in hospital costs in June 2008 to August 2009. The ECG program raised $ 2.5 million in the second quarter of 2008, $ 1.6 million in the fourth quarter of 2008 and $ 1.9 M in the first quarter of 2009. This information was last updated in August 2009.
There are many reasons why the ECG is the most effective way to drive the volume of cardiac surgery, and generating total revenue income. These reasons includethe nature of the ECG test, CRM and event planning process, and monitoring that creates the loyalty of patients.
The first and most important reason why ECG test is ideal for community events is due to the simple nature of the test. With the ECG test, the result can only be one of three things - abnormal or normal limit. ECG tests can be taken during the community event, the results can be treated in the hospital, and confirmed the results can be sent toparticipant within 2 weeks of the community event. The fact that the outcome of the ECG is in the form of a single report card makes it easy to e-mail and can be stored in a person's medical record on file.
If a participant receives abnormal or equivocal test results in the mail, but is also likely that if he follows up on a call to action. From my experience in the coordination of this campaign for over a year, 9% of ECG results are abnormal, 11% were borderline and were 80%normal. Out of 875 people who received ECG is between 9 and community events between February and April, there were 181 or borderline abnormal results. Among these 181 people, 162 people followed the call center or doctor referral hospital, a request on the outcome, or a request for information from the agencies that help the uninsured.
For research, such as an ultrasound of the carotid, the spectrum of anomalies is more diverse - is more complex and very specific to a testfor slaughter in the community. In addition, an ultrasound machine is generally expensive, and if the marketing department of a hospital does not purchase their own equipment, you run the risk of damage to machinery borrowed from the hospital, where the event takes place off-site. ECGs are relatively cheap compared when used to offer free testing as a program of community awareness. The hourly cost of an ultrasound technician, compared with a physician's assistant is also a factortaken into account.
For the research as a full lipid panel, the results are sensitive, so participants are asked to fast for best results. An electrocardiogram does not require fasting. ECG tests usually take less than five minutes on average. This means that more ECG can be made for events with less staff.
The idea of storage as a baseline ECG is also a service on the market - that patients are aware that if the ECG is stored in the hospital, heart care is readily available forthem in the hospital too.
Another important step in creating a successful community program ECG is to publicize the event through direct mail and coordinate the booking of appointments for these events. The search is conducted to select the best zip codes of the community who have the highest income households to increase the likelihood of attracting a favorable payor mix and events. An advertisement should be designed for people who have the highest incidence of heart disease -45 years and older. Once a client goes direct mail, appointments can be booked for a whole day. Two technicians and two ECG machines, over 100 people can receive electrocardiogram tests in a day of 8 hours.
In my experience, the appointments are booked through a call center hospital after successful direct mail program has reached the homes. The information obtained through the call center is required by the marketing department of the hospital, and usually includes basic personal information, such asname, date of birth, address and telephone number. All the basic information may be requested by the customer for the call center. This information can be used for specific purposes.
The first purpose is to maintain a record of appointment for the day of the event. The second is that this information is then used to process and send the results of the projections of the person at home. Follow-up action with the customer is the most important part of obtaining patientsloyalty.
Finally, in times of community events several times a year, a range of loyalty, a customer relationship with the hospital. In my experience, I have seen that the actual number of patients who regularly attends community events in the hospital. ECG in the screening campaign, which took place between February and April 2009, 71 people had previously participated in the hospital electrocardiogram community events for several months earlier.
loyalty to patients is simple, and theremany ways a hospital can do this in a creative way. A hospital should always follow the guests who attended screening events in the community. Make sure the test results come in a timely manner. Make sure that the contents of the letter of findings emphasizes the availability of hospital care. Think of creative ways to send the message to the public through the trust, and stay connected to you. An easy way to do this is to print a patientID card, which includes a series of MRI of the participants. If a person was to return to the emergency room of a hospital with chest pain and present your ID card to the patient in the hospital's ECG department can quickly access their baseline ECG for comparison.
Another form of patient loyalty through the use of "patient care coordinator." Many hospitals implement a "patient care coordinator," which follows with patients receiving serious attention. In my experience, acoordinator of patient care has been implemented successfully in a campaign electrocardiogram tests of the community in June and July 2008. During this campaign, participants in the events that were borderline and abnormal results were contacted for follow-up by a registered nurse. Of the 242 people who have had unusual results, 144 received medical references to try and follow up care. The remaining participants were in the care of a cardiologist and, or refused to take action.
You might think, "Soif my hospital is developing a free EKG, I have both the long-term loyalty to the patient and the significant presence within 3-6 months of a screening campaign rally "The answer is a flat, simple right?.
If a hospital is interested in finding a community program that offers free health screenings, we recommend structuring the program to involve practice EKG. Compared with the projections of others, such as cholesterol tests and carotid ultrasound, ECGSuccess is more constant, and happens to be the best deal for the community. This is a simple test is noninvasive, and its simplicity allows various forms of monitoring. These pathways are the loading of the ECG database at the hospital as a base line, sending a copy of the report to the house after the event, and monitoring the patient through the use of a coordinator patient care.
There are many details that are involveddevelopment of a program in a hospital electrocardiograms. These details may vary depending on the resources available in the hospital. However, I have the conviction that working together as a team, each hospital can develop a successful program of community projections will prove useful to generate income in the loyalty of patients in the short and long term.
By: Kevin Felker
Thanks To : Camera Telephoto Lens UK